The Oonne Pod and Oonne Pod Mini are New York and New Jersey’s first free, safe, and secure bicycle storage facility.
To provoke interested investors in Oonee’s annual crowdfunding campaign, we produced a video marketing campaign featuring real stories from Black and Brown cyclists to raise awareness for cycling safety in NYC/NJ.
Shot for vertical video, we strategized and developed a customer testimonial video campaign featuring an inclusive cast of Black and Brown cyclists local to the NYC and NJ region. Their testimonials shed light on the need and demand for The Oonee Pod: a free, safe & secure public-use bicycle parking system.
The result was a suite of evergreen, relatable content for stragic placement throughout the year including moments that honor Black History Month, Hispanic Heritage Month, and joins the excitement for the annual TD Five Boro Bike Tour (TD5BBT), a 42-mile bike marathon.
The women and minority-led team and has scaled their transit and advertising operations and is expanding their market penetration across the tri-state region and overseas.
Oonee was also able to benefit from our Strategic Agency Partners by striking a new deal with Bike New York, the non-profit organization that hosts the TD5BBT.
With the support of Oonee and Bike New York, we were able to gift all of our Featured Talent with a 1-year membership to BikeNY and VIP access to bike the 2021 TD5BBT.
Oonee receives endorsements from the local Mayors office, the Trasit Authority and sponsors delivery unions to lock down over 500 micromobility storage facilities throughout the tri-state area, and counting!