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We helped scale Electric Collective Fitness a new, on-demand motivational fitness program platform.
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In partnership with NGNG Agency a women-owned branding & social media management agency growing small businesses across the beauty, fashion, and wellness industries.
Our partnership with NGNG helped scale Electric Collective Fitness: a new, on-demand motivational fitness program and membership platform. Founded by Lilly Scott, her inclusive fitness community helps members tap into our own power to achieve optimal well-being and lifestyle goals. Members can access their favorite workouts, track their progress, and connect with other fitness enthusiasts.
“Judgement-free full body transformation.”
The challenge was clear: how to create a digital platform that would not only deliver high-quality workouts but also foster a vibrant community.
We began by crafting a compelling brand story that emphasized the transformative power of fitness. We then developed a series of engaging workout videos. Together, we built a truly ELECTRIC fitness experience for people of all ages and genders to enjoy!
- Developed a video marketing campaign to increase group class enrollment and class participation.
- A full web build with access to private membership community, group classes, and subscription management.
- A data-driven approach to search engine optimization (SEO), social media marketing, web copy, and paid media creative.
BE YOU, BE ELECTRIC
- Your Best Body: A 50-minute full-body workout that combines strength training, cardio, and dance.
- Fast Fire Booty: A 30-minute high-intensity workout focused on sculpting the glutes.
- Fast Fire Core: A 30-minute core workout that targets all major muscle groups.
To accompany these videos, we created visually stunning thumbnails and promotional graphics that captured the energy and excitement of each workout.
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500+ New loyal subscribers gained in the first year.
The results were impressive. The platform quickly gained popularity, attracting a growing community of dedicated fitness enthusiasts. Members praised the quality of the workouts, the supportive community, and the convenience of being able to work out from anywhere.
One member shared, "I've been working out every single day for years and years, and I've never had the sort of immediate benefits that I've gotten from doing this class and doing Electric Collective!"
In her first year, Lily Scott grew a community of over 500 loyal members who stream and download her brand content consistently, day-after-day. Lilly has expanded, forming Lilly Scott Media, incorporating consulting and live events!
