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Helping patients experience transformational healing.
In Partnership with NGNG Agency - A social media marketing agency for women-owned brands.
Holistic Health Healing is a Miami-based wellness coaching program helping patients experience transformational healing through on-demand restorative yoga sessions and virtual psychotherapy subscriptions.
Founder Hilary Bone, RMHCI launched the new On-Demand Restorative Yoga Library, to scale her current yoga business and incorporate virtual talk therapy to help her patients heal from trauma and mental illness.
Features include a library of on-demand yoga videos curated to help patients self soothe throughout the day, such as a quick demo of Waterfall Pose for Joint Relief and the 45-minute Restorative Yoga for Sleep.
Reveal a New Way to Heal
We took a comprehensive approach to attracting multicultural patients seeking the benefits of transformational healing sessions, including focus groups hosted by Amplify by Write Label aimed at uncovering the best content and messaging strategies that resonate with diverse communities across the Miami-Dade market.
Content Marketing Strategy:
Ran a social campaign to amplify awareness and a city-wide paid media campaign focused on affinity matching to increase reach and drive subscription enrollments.
- 16 - 34yo, all genders suffering from mental health illness/disorders including sexual trauma, [social media, drug, alcohol] addiction, anxiety, depression, stress, etc.
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- “Reveal a New Way to Heal” with online talk therapy.
- “Break Free” with guided meditation.
- “Self Soothe” with on-demand restorative yoga.
- “Speak Your Truth” to heal from mental disease and sexual trauma.
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Content Capture:
Long-form restorative yoga video scripting and editing, executive portraiture, and fitness photography.
Branding, UX/UI Design, and SEO copywriting:
We refreshed the Holistic Health Healing brand identity, and messaging.
- Redesigned the (8 page) website to showcase Holistic Health Healing unique services, simplified booking process, patient testimonials, and access to a new on-demand video channel for subscribers.
To accelerate membership growth, we shared referral codes to new site visitors, allowing interested patients to preview Holistic Health Healing sessions before becoming a paid subscriber.
This approach led to a significant shift in reoccurring subscriptions, attracting new multicultural patients, and increased video views helping Holistic Health Healing patients heal from trauma and mental illness, become a truly inclusive yoga community for all.
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